Project Spotlight: Atlanta Hospitality Photography – Photographing the InterContinental Buckhead
I recently had the privilege of photographing some of the newly renovated spaces and rooms at the InterContinental Hotel in Buckhead – Atlanta, Georgia. Luxury Hotels are some of my favorite subjects to photograph and the InterContinental property did not disappoint. As an Atlanta Hospitality Photographer, getting to photograph a hotel so close to home was also a nice perk!
Being based in Atlanta, I was able to scout the property with the hotel team prior to the shoot. Anytime that I can scout a project beforehand, it assists greatly in planning the shot-list and making the sure the lighting will be just the way we want. When scouting is not possible, I am still able to use online resources in coordination with the hotel to plan the shot-list.
For this shoot, the focus was standard guest rooms as well as common spaces to include the lobby and conference rooms. While I did not see the property prior to its renovations, one of the things that stood out from an aesthetic standpoint was the focus on modern luxury. I appreciated the exceptional design touches of soft neutral colors with a splash of gold. It made the spaces classy but not stuffy.
Standard King Room at the Intercontinental Buckhead
One of the reasons to hire a professional hospitality photographer is that we are able to create portfolio images. These stunning images really make your property stand out. While user generated content (UGC) is great for social media and add-on marketing, for a website to attract customers it needs the work of a professional hospitality photographer. The image below on the left is a standard merged image, or HDR. On the right is a single frame captured from my camera. The difference between the final photo you see above, and the two shots below can be the difference between a booking or not.
I love working with all different kinds of light to create a mood for each image. In the case of the three images below, there was 3 different light challenges. For the pre-function space there was beautiful sunlight streaming in. This left the back areas dark as can be seen in the “before” photo below. Using artificial light, I was able to create a naturally lit look to that area.
This hallway photo, with little natural light, called for a bit more mood. I didn’t want this space to appear overly light or bright – but also didn’t want it to be too dark. A little bit of shadow and the focus of light on the wallpaper and furniture really made this space pop.
Lastly from the common spaces was the front desk check-in space. While similar to the hallway photo with minimal natural light, as this is where guests check-in, I wanted to have the image be brighter and more consistent with less contrast. Being able to still pull out the details in the wood and the art-work was a critical component to this image.
This was a great shoot where I was able to deliver portfolio images to a client in need of a quick turnaround so that they could start marketing their newly renovated spaces. To see more of my hotel and resort photography, you can click here – Atlanta Hospitality Photography. For more information or to discuss booking hospitality photography, click here – Contact Adam Goldberg.
Client: IHG – InterContinental Buckhead Atlanta
Adam Goldberg is an approved photographer vendor for the InterContinental Hotels brand at IHG Hotels and Resorts.