Why Photography Consistency Is Key for Architects and Interior Designers
If you’re an architect or interior designer, your work isn’t mobile enough to carry to pitch meetings. That’s where photography comes into play.
For better or worse, your design will be captured by yet another artist – a photographer. And if you want to make the best first impression with new leads, contacts or even while networking, you need to have a great professional photographer capture your work.
One of the most important aspects of coming across professionally with your firm or your work is having consistency in your photography. A consistent, artistic lens capturing your work will create visual cohesiveness that becomes part of your brand’s identity.
The easiest way to capture this consistency is working with one photographer to represent your brand. Or, in the case of a large firm, a select few photographers. Here’s why it works.
Benefits of building a relationship with one architectural or interior design photographer
If you’re looking to take your brand to the next level through photography, some businesses, both big and small, seem to think that anyone with a camera can do the job.
That’s not the case.
Instead, building a relationship with one professional photographer is the best move for a number of reasons. Here are three in particular that stand out.
The photographer helps establish your brand.
A good photographer will take the time to ask questions, do research, and understand your brand. This understanding assists the photographer in creating images that put your best foot forward.
It saves time on-site during the shoot.
Professional photographers know the best angles and lighting for a room or space, and when they’ve worked with you in the past, they also have a feel for the vision you’re hoping to capture in the resulting photos.
Based on their experience with you, they also understand how to compose a photo to make your design look its best. This knowledge can save time during a shoot since the photographer will be able to set up shots and the vision for the space.
Owners do not have to feel the need to always attend shoots.
Having confidence that the brand essence will be captured with the same thoughtfulness and mindset they themselves would have is a luxury that owners find when working with a singular photographer.
How a great architectural or interior design photographer will help your website presence
A great architectural or interior design photographer will make your website look professional. They will be able to capture the essence of your firm and portray it in a way that is both visually appealing and accurate – and improved web photography also increases the likelihood of converting warm leads into clients.
Creating visual symmetry across marketing content is important because it can help to create a more cohesive and professional look for your business. When all of your marketing materials are visually in line with each other, it can make your brand appear more polished and well-organized. Additionally, it can help to reinforce key messaging by using the same fonts, colors, and design elements throughout all of your marketing content.
Photography is the fuel for a great website, and great websites indicate great brands. According to Insider, one of the easiest ways to make a company seem bigger than it is by building a brand that feels larger than life, and expert photography can do exactly that.
Looking for a great photographer to work with?
A great photographer-client relationship can begin with something as simple as an email or a call.
If you are looking for professional photography services to showcase the beauty and craftsmanship of your interior design or architectural project, then look no further than Adam Goldberg Photography. Whether you need stunning visuals for promotional materials or to give potential clients a better understanding of your work, Adam can help you achieve your creative vision. Contact him here!